COMMERCIALS
INTRO
I direct commercials with a strong focus on story, performance and cinematic imagery. Whether the idea starts with a character, a product or a single visual concept, I look for the human element that makes an audience want to keep watching.
My background in cinematography allows me to approach directing with a strong understanding of camera, light, movement and visual effects, while keeping the overall idea and performance at the centre of the production.
Selected Commercials
Story first
Commercial filmmaking built around an idea
A commercial has very little time to establish a world, communicate an idea and leave an impression.
That is exactly what makes the format interesting.
I enjoy developing concepts into concise visual stories in which performance, cinematography, production design, sound and editing all work toward the same idea. Sometimes that means an intimate character moment. Sometimes it means scale, movement and spectacle.
The approach changes. The objective does not: create something people remember.
Collaboration
From treatment to final film
I work with agencies, production companies and brands from early development through production and post-production.
Depending on the project, my involvement can include creative development, treatments, casting, shot design, visual language, VFX planning and close collaboration with the cinematographer and production team.
Let’s talk about the film.